Hansel comes out of lockdown with a brand new look

Ayrshire based, Hansel has emerged from lockdown with a brand new look as the leading social care provider gets set to expand its services and the support it offers.

Despite the organisation facing unprecedented challenges over the past eighteen months, Hansel has taken the opportunity to refresh its communication to ensure it remains at the forefront of care and support for people with additional support needs, and their families.

The new branding is an adaptation of the familiar Hansel figure incorporating a soaring bird and features the strapline ‘Freedom to Live’, reflecting the vision and values of the organisation.   The design and colours were specifically selected to be easily recognisable by people with sight impairment. 

At the official launch Managing Director, Gerry Lindsay, was joined by Heather, Jodie and Jill, who receive support from members of the Hansel team.

Gerry said, “The world has changed and we need to be part of that change by ensuring that we communicate with the people we support and the wider community in the best ways possible, and continue to be at the forefront of social care and employability support in Ayrshire.

“It has been the most tumultuous period in our history but our 450 strong staff team and those we support have been stoic in their endeavour to get through these difficult times.  We still remain cautious and have to consider safety at all times but positive changes are gradually being made to once again improve our everyday lives.

“As we enter a new chapter we want to harness the positivity that has emerged and our new website is a reflection of that and represents the fresh start we all want. 

“We will undoubtedly see changes in social care and employability opportunities, and we are constantly reviewing our services to ensure that we are helping to drive that change.  For example, we are looking to invest in developing volunteer resourcing, offering new ways for people to support our work more directly, or gain work experience in preparation for a rewarding career within our sector.

“We’re looking forward to a brighter future and our new branding is just the start for us”.

Designed by social enterprise, Bold, the new logo was the result of a series of consultations with team members, people receiving support and key stakeholders and was unanimously selected.